服装
Thus, a mass one, "Wei Dong" slowly with a fixed number of
"Only in Dubai, there are seventy to eighty dealers, while they represent more than ten " Yao and Qing said, do the brand, we must ensure the quality, "This little thread, may be the loss of a country you the order to control quality," Wei Dong "established north of Xinjiang cotton base with the acquisition of cotton, juicy couture spinning, weaving, dyeing, finishing, garment processing one-stop industrial chain. In the "East the production line, an ordinary trousers, to go through more than 200 channel technology, will light a back pocket of trousers ironing repeated several times.
In 2006, when the "Wal-Mart" to come to give a good profit, I hope, "Wei Dong" do OEM, the Yao and Qing hesitated, juicy couture handbags and set the bottom line, "a maximum of 30% of the volume." Final contract No 谈拢.
Today, the "East Wei" 80% of the products to do is export. Although faced with the same raw material costs, rising labor costs, due to brand of profit is good enough to overcome this.
From the warmth, style, creativity, and then to function, Yao and Qing that garment industry is not only a creative industry, cheap juicy couture
but also a high-tech industries. "Wei Dong" program will be more scientific and technological content of the fabric applied to the pants, and further widen the gap with competitors. Recently, the "East Wei" and the Chinese Academy of Sciences Institute of Ceramics, Shanghai Branch, to take advantage of the natural location o pearl resources to develop a more breathable, absorbent pearl fiber.
Financial crisis, some European clothing brands in trouble in 2009 came the acquisition of the famous French brand in Wenzhou businessman Pierre Cardin's message was sparked buying the brand or the brand in China.
Some people think that going out of a brand, the road is too long, so the acquisition of foreign brands, particularly the acquisition of some already has some well-known international brand, not only means the opening of sales channels, prom dresses the industry also means that the pricing has the right to speak, it is a easy way out of the road.
It was also this question, the brand not only represents a certain category, it brings to consumers an association and feelings associated with its brand culture and history, a feeling than it needs to bring itself to meet sense. Bought the brand because of their "race" is not correct, so this association and feelings are also discounted.
The two sides each have their own reasons. But before the garment industry, we buy more to hear the story of the brand, wedding dresses which seems to imply that it is a brand to go overseas more difficult road.
Garment industry is an eyeball economy, but also, and culturally relevant. Sometimes clothing brands like exchange rate, and the strength of a country related to a country is strong, the brand also stronger. And in China, a developing country, creating brand clothing enterprises to go abroad, it seems really hard.
However, the difficulty of the imagination aside, juicy couture jewelry part of the clothing enterprises in Zhejiang have begun to practice hard at the real foreign brand to take the pace.
BUSEN as in most difficult times of financial crisis, but in the sudden emergence of the Russian department store, which identify their location, eyeing similar to China's fast-growing emerging markets, the country's development experience for overseas.
From Paris to New York, from Tokyo to Vancouver, juicy couture boots a beautiful boutique home not only to put on the "Chinese design", but also to at high
The East-, is not well-known brands in the country, but it identified a "quality of life" that fits-all reason, impressed with its target countries adhere to the hearts of consumers.
The three selected micro-samples, because they walk the path of the previous few guidelines that they hope to later ones: the original, going out of a brand is a way of flowers.
In fact, there are many doorways to go out. There is a import and export company in the United States out of 3,000 square meters of own-brand direct store, said business is booming; in a business selling down jacket, looking for co-marketing agency in Hong Kong in Hong Kong, out of 7 brands store, each family would profit.
Of course, these are not mainstream, juicy couture tracksuitstrial. Record card, a rose without a thorn, you have to get its beauty, but also must endure the pain accompanying.
Perhaps Lee, such right, the brand knows no borders. You only have to work hard, do not pipe at home or abroad, bought or homemade. Hope that one day, the industry's world famous, there Zhejiang
